Privacy Policy

audifield.com Privacy Statement

The Audi Field web site currently located at audifielddc.com and the subdomains thereof (collectively, the “Website”) are made available by DC Stadium LLC (the “Stadium,” or “we” or “us” or “our”). This Privacy Policy (“Privacy Policy”) explains our privacy practices regarding the collection, use and disclosure of information collected through the use of the Website.

By visiting the Website you are consenting to the practices and procedures described in this Privacy Policy and in the Audi Field Website Terms of Service.

Information Collected

Personal Information

“Personal information” is information that allows us to identify you. The types of Personal Information that we may collect from you includes, your name, address, e-mail address, and phone number. We may collect person information from you on or through the Website in a variety of ways, including, when you complete any forms on the Website. We also may, from time to time, receive Personal Information about you from third party sources to improve the Website, and for the various purposes outlined herein.

Device Identifiable Information

We may collect information that does not identify you personally, but is linked to your computer or device (“Device Identifiable Information”). We collect Device Identifiable Information from you in the normal course of operating our Website. When you visit our Website to browse, read or download information, we automatically collect information about your computer that your browser sends, such as your IP address, browser type and language, access times, pages visited, and referring website addresses. We may use Device Identifiable Information we collect to analyze trends, help administer the Website, track the movement of visitors, to learn about and determine how much time visitors spend on each page of the Website, how visitors navigate throughout the Website and to gather broad demographic information for aggregate use.

We may also collect Device Identifiable Information through “cookies” or “web beacons” as explained below.

We may also collect information about your mobile device such as the type and model, operating system (e.g. iOS or Android), carrier name, mobile browser (e.g. Chrome, Safari), applications using our Website, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID (AAID), or unique device identifier (a number uniquely given to your device by your device manufacturer), sometimes referred to as a mobile carrier ID.

We may also collect your location information, such as your zip code or the approximate geographic area provided by your Internet service provider (ISP) or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.

Cookies

To help us serve you better, we may collect Device Identifiable Information from you through technologies such as “cookies” and “pixel tags” (which are also called clear GIFs, web beacons, or pixels) or by tracking internet protocol (IP) addresses. “Cookies” are small data files that are stored by your web browser when you interact with a website. When you visit a webpage, the cookie sends back Device Identifiable Information. “Pixel tags” are small graphic images (usually invisible) that can be embedded in content and ads on a webpage that track usage of our Website and effectiveness of communication. These pixel tags can then be used to recognize our cookies and to monitor certain user interactions with a website. Cookies operate in the background, and you can turn them off if you wish by adjusting your Web browser settings, but doing so may impair your ability to use some of the features on the Website. We may use cookies to make the Website work better by, for example, remembering your preferences, keeping track of your login name, password and, if you want to buy things while on the Website, your “shopping cart.”

For more information, you may review the FTC’s guide to opting out of online tracking for computers and mobile devices.

In some cases, we have arrangements with third-parties, such as authorized Service Providers, agents or representatives, to collect and store the foregoing information on our behalf, to provide services in connection with hosting or the operation of our Website, or to facilitate reporting of analytics (such as with Google Analytics).

Although the Device Identifiable Information that we share, including the Device Identifiable Information that is not linked to your mobile device, does not identify you personally there is a risk that third parties who receive such information from us may be able to re-identify you through other information they gather.

How we may disclose your information

We will not use, disclose, or share your information except as described in this Privacy Policy.

The Personal Information and Device Identifiable Information we collect from you may be used by us and by third-party service providers, such as hosting providers, data management companies, address list hosting companies, e-mail service providers, analytics companies, distribution companies, fulfillment companies and payment processors (collectively, “Service Providers”) for a variety of purposes, including to:

(i) contact you about the Website;

(ii) provide you with information you have requested;

(iii) in order to facilitate the operation or maintenance of our Website, our operations and internal record keeping; and

(vii) with your permission, send you promotional material or special offers from Audi Field, D.C. United, our marketing partners or other third parties.

Our Service Providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose Personal Information for their own marketing or other purposes.

Aggregated Demographic Information. We may use or share with third parties aggregated demographic information collected on or through the Website for various purposes such as fan research and audience analysis. Aggregated demographic information does not include and is not linked to any Personal Information that can identify you or another individual person but we may use your to IP Addresses to verify users’ locations for various purposes, including blackout restrictions.

Other Disclosures: We may also share Personal Information and Device Identifiable Information under the following circumstances: (1) if required by law, such as by a court order, statute, regulation or rule, through legal process, or for law enforcement purposes; (2) in the event of a corporate transaction involving any of our businesses; (3) in the event of a bankruptcy, insolvency, reorganization, receivership or assignment for the benefit of our creditors; (4) if we determine it necessary in connection with an investigation or in order to protect our legal rights; or (5) in response to requests from federal, state, local or foreign law and civil enforcement agencies, such as a search warrant, subpoena or court order.

Third party advertising

We may allow other companies that are presenting advertisements content, social networking or providing services on our pages to set and access cookies and other tracking technologies on your computer. These companies may collect information about your visits to the Website in order to measure and assess the effectiveness of online advertising and to provide and better target advertisements about goods and services of interest to you. While the information collected by these third parties from you while you are visiting our Website is not personally identifiable, some of these third parties may also combine such non-personal information with other information they have collected from various other sources, such as their own past online and/or offline purchase information and Web usage from other sites. Such other information may include Personal Information, as well as demographic and behavioral information. Those companies’ use of cookies, and the information collected, are governed by those companies’ privacy policies, not ours.

Security practices

We use reasonable security efforts to protect the data in our possession. However, no method of transmission or storage of data is 100% secure and we will not be responsible for any damage that results from a security breach of data or the unauthorized access to or use of information, whether Personal Information or Device Identifiable Information. To the extent we provide your Personal Information to any third parties, we will request that they use reasonable security measures to protect your information.

Accessing, reviewing, updating, correcting or deleting your personal information

If you want to access, review, update or correct inaccuracies in your Personal Information, or delete your Personal Information, you can contact us at legal@dcunited.com. Upon receiving your communication, we will take appropriate steps to update or correct such information in our possession, or to remove you from our catalog and mailing list. We may request certain Personal Information for the purposes of verifying the identity of the individual seeking access to their personal information records.

Links to other websites and services

The Website may contain links to other websites and online services. When you link to such other sites and services (including by means of clicking on hyperlinks, logos, widgets, banners or advertisements), you become subject to their terms of use and privacy policies posted thereon and/or applicable thereto. Please note that we are not responsible for the privacy practices of third-party websites. We encourage you to be aware of this when you click on a link and leave the Website, and to read the privacy policies of every website that collects Personal Information from you.

Additional information

The Website is operated and maintained within the U.S. We make no assurances or representations of any kind that the Website is suitable for use outside the U.S. or in the country in which you reside. The information we collect is kept on servers in the U.S. and may be transferred to servers in other countries, subject to the terms of this Privacy Policy. We retain the Personal Information that we collect for so long as we continue to have a business purpose for it. By accessing the Website, you consent to the processing of your Personal Information as provided in this Privacy Policy.

Changes to this Privacy Policy

You should review this Privacy Policy periodically as we may modify it from time to time, and such changes will be effective upon our posting them to the Website. Where consistent with applicable law, your continued use of the Website after we have changed the Privacy Policy signifies your acceptance of the revised terms. Under certain circumstances (e.g., with respect to certain material changes to this Privacy Policy), we may also elect to notify you through additional means, such as posting a notice on the front page of the Website or by means of an e-mail that gives you the opportunity to indicate whether you consent to the proposed change.

Special rules for children

Although most portions of the Website are directed to general audiences, we do not knowingly collect Personal Information from children under 18. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will endeavor to delete that information. Personally Identifiable Information collected on or through any portions of our Website that are directed to children under 18 may be shared with Service Providers (as defined above) with whom we contract to operate this Website. These Service Providers will use such Personal Information of Website visitors only for the purposes of carrying out these operations. To the extent required or permitted by law, we may also collect, use and disclose such Personal Identifiable Information in connection with security-related or law enforcement investigations or in the course of cooperating with authorities or complying with legal requirements. We may also use Website users’ information as permitted by law to protect our rights or property, our website, or its users and their safety. As set forth above, we endeavor to maintain the confidentiality, security, and integrity of the Personally Identifiable Information collected from your child. Other than our Service Providers and as described above, we will not share your child’s Personal Information with third parties.

Contact Us

If you have questions or concerns about this Privacy Policy, you can contact us at legal@dcunited.com.

Last Updated: November 15, 2019